Use of Google Analytics
We have integrated the component Google Analytics (with the anonymisation feature) on our website. Google Analytics is a web analytics service. Web analytics is the compilation, collection and evaluation of visitor behaviour data on the website. A web analytics service collects, e.g. data on the website from which a data subject has accessed a website (so-called referrer), which subpages of the website have been accessed or how often and for how long a subpage has been viewed. Web analytics is mainly used to optimise a website and for the cost-benefit analysis of online ads.
Operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.
The purpose of the Google Analytics component is analysing the visitor flow to our website. Google uses the collected data and information to, e.g. evaluate the use of our website, to provide us with online reports that show the activities on our websites, and to provide other services concerning the use of our website.
Google Analytics places a cookie on the data subject’s information technology system. It was already explained above what cookies are. By placing the cookie, Google is able to analyse the use of our website. Every time an individual page that is operated by the controller and into which a Google Analytics component was integrated is called up on our website, the Internet browser on the information technology system of the data subject will automatically submit data to Google through the Google Analytics component for the purpose of online analytics. During the course of this technical procedure, Google gains knowledge of personal data, such as the IP address of the data subject, which helps Google understand, for example, the origin of visitors and clicks, and to subsequently calculate the commissions.
Cookies are used to store personal information, such as time of access, the access location and the frequency of visits to our website through the data subject. Whenever you visit our website, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data that is collected through the technical process to third parties.
As mentioned above, the data subject can prevent the placement of a cookie through our website at any time by changing the settings in the browser used, thereby permanently objecting to the placement of cookies. Such a setting in the browser used would also prevent Google from placing a cookie on the data subject’s information technology system. Furthermore, a cookie that was already placed by Google Analytics can be deleted at any time using the browser or another software application.
Additional information and Google’s applicable data protection regulations can be viewed at https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html aGoogle Analytics is explained further at https://www.google.com/intl/de_de/analytics/.